Icons and sample products, 2019 - 2021
CRS set its 2030 strategy in 2018. Within its five goal areas, six strategic change platforms were identified to concentrate efforts on scaling priority outcomes. With executive leadership, platform leads, and the creative writing team, a suite of foundational products were created to launch these platforms.
Despite the seemingly simple final product, simple things rarely are. This project proved a delicate balance of contextualizing these linchpin opportunities within the greater vision as well as being aspirational while acknowledging challenge and opportunity each platform presents.
Materials included a two-page marketing brief and a technical summary. Unique person-first iconography to represent the platforms were created. Color choices aligned to broader strategic objectives.
Role: Design lead
Approved designs, 2021
Lex Icons™ is a cooperatively-built universal visual language to describe our food systems globally. 2000 icons were contributed by volunteer designers in over 80 countries.
Final selections were shared at the UN World Food Systems Summit in 2021, and are available at lexiconoffood.com/lex-icons/ and as a collection on The Noun Project website under the original name, the International Foodicons Challenge.
Role: Designer (1st Challenge: Food Foundations – Allergens group)
This icon design reached the final approval round, but Lactose Intolerance was later dropped as a separate concept, merging with the Milk allergen icon for simplicity.
Tiny Wonders series
Select photos, 2020-2021
During the pandemic, I established a daily practice of observing the plants and creatures in my backyard and documenting them with a handheld iPhone SE2 banded with a primitive macro lens.
Role: Nature enthusiast, documenter
The Wooden Bell
Select publications, 2016 and 2020
With my art director, I modernized this CRS publication, streamlining design and layout for an older audience. I was influenced by magazine design and applied best practices from the National Institute on Aging to improve legibility. It was an interesting design challenge to make short-form content meaningful and approachable within a half letter size page layout.
The Wooden Bell has been published for at least two decades and is currently mailed to a quarterly readership of almost 200,000.
In 2022, I further implemented these insights and initiated refreshing the look and feel across all Charitable Giving direct mail, establishing the first Style Guide and templates.
Role: Researcher, concept and design lead, systems thinker
An example of the previous publication layout and design.
Select OOH, social media, and direct mail
2015 - 2018
I managed the advertising guide, design templates, and advertising fulfillment for South America's Unforgettable Moments campaign (2015 - 2016).
I also fulfilled US retailer and promotional advertising needs for publications, large format, digital, direct mail, and mall entrances as well as created cover and organic images for PANDORA’s US Facebook page.
Role: Quality control, designer
Tennessee plans example guide and sample spreads, 2015 plan year
Annual enrollment materials are paramount to the success of Cigna-Healthspring Medicare Advantage plans and also the most challenging products to execute. Plan premiums and forms require government approval and dozens of pages of benefit information for 60+ plans must be finalized in a short amount of time.
Roles: Design lead, illustrator, team project manager, final pre-flight versioning support
Conference posters, 2013
A special assignment overseen by the Creative Director, I was challenged to design conference posters that were informative but more engaging than the average copy heavy display that is industry standard. The combination of punchy headlines, a bright brand palette, and simple illustration immediately draws attention to the potential solutions Cigna is offering.
The posters presented on first year learnings of Cigna’s collaborative accountable healthcare initiative with Synergy Healthcare.
Role: Design lead, illustrator
The Tulkoff logo and sample Tulkoff (flagship), Seaside (value), and Culinary Choice (premium) branded products
2007 - 2012
With the oversight of the Marketing Director and company executives, I designed an updated logo for the Tulkoff family brand and rebranded all product lines and labeling to elevate the company to a modern aesthetic, economize and improve print production, and meet FDA label requirements.
Role: Concept and design lead, food and product photographer and editor
Select photos and sample marketing products,
2009 - 2012
To build an authentic collection of Tulkoff recipes and photography for marketing products, I studied food photography techniques, from selecting heroes to composition and plating best practices.
Role: Food stylist, art director, editor, database administrator, marketing products designer
